Probably it is true that through advertisement you will attract tourists and potentially money. Who do you want to attract? Probably Europeans and Americans who seem to be willing to spend. The recent problems are the hefty cost of travelling, difficult Indian visa, acute financial crisis which is paralysing Ruropean and American economies. In the the process we must not forget that the world can not survive without agricultural products. We have to optimise agro production. It gives job, gives dignity to the villagers because they are the ones who know how to do it/ it empower them. Agricultural products are demanded even more.